My Phillip Island – Ambassador Program
Phillip Island and San Remo Visitor Economy Strategy 2035 (PISRVES) developed in 2016, identiﬁed a range key actions to address growing trends.High day trip visitation, declining overnight stays and spend, growing interest from Asia, cruise ships, growing low/shoulder season events and visitation, achieving Global Sustainable Tourism Certiﬁcation and others.
This project sets out to deliver action 12 to create an accessible, industry focused,
online customer service training program for Phillip Island and San Remo businesses and community members using innovative technology applications. The program aims to build an army of ambassadors equipped with the product knowledge to promote what Phillip Island has to oﬀer, providing outstanding customer service and sharing the Island story.
The online program will enable all employees, volunteers and students to participate
in informed training on customer service, branding and the regional story, encouraging improved visitor experience delivery to increase spend, increase the length of stays and return visits with positive word of mouth reviews.
“According to Nielsen’s Survey 2015 , which surveyed 30,000 Internet respondents in 60 countries, 83 percent of consumers say they trust recommendations from friends and family above all other forms of advertising.”
This project will support community engagement and understanding of the visitor economy. On completion, participants will receive recognition as a Phillip Island Tourism Ambassador and be linked to a communications platform providing information on events, new developments and opportunities.
Led by the Regional Tourism Board, Local Government and key industry to to engage a highly casualised and transient workforce, capture young part time workers at secondary school and those returning to the workforce.
We seek to deliver positive outcomes for all visitors including International Cultural considerations, cruise ship, event patrons, domestic and interstate visitors.