Industry Workshops and Training
Destination Phillip Island is committed to the provision of upskilling opportunities for the local industry and run a number of programs throughout the year. Also for ONLINE certified training see the information from Monarch Institute below.
Our last Social School will comment on the 27th August.
Who should attend? Any business using social media that wants to enhance their skills. Gain the confidence on effective ways to market your business on different Social Platforms.
Delivered by: Emma Davies, Digital Media Specialist, Promote Social School
TWO courses to choose from
Create Consistent Content
Grow your Business using organic content on Facebook & Instagram
Over 8 weeks, we will cover:
Context – Marketing and Social Media
Creative – Developing engaging
Content Pillars – What to post about
Posting and Scheduling – Getting the next month set up
Growth Hakcers – Grow your followers
Reporting – Understanding digital matrix
All About Ads
Grow your business using Facebook Ads
Over 8 weeks, we will cover:
Planning, setting up a campaign
Optismising, and reporting campaigns
Targeting core audiences, engaged audience and website targeting
Running Awareness campaigns
Consideration and Aquasition campaigns
Learning about and installing a Facebook Pixel
Small Business training that works for you
The stats tell us there’s a skills shortage of 35,000 workers in the tourism industry across Victoria. That’s not just boots on the ground; that’s all types of roles. You might be feeling the pinch already in critical business areas such as marketing and frontline leadership. The good news is there’s something you can do about it now.
Vocational training is a great investment for tourism businesses of all types and sizes. It’s a powerful, sustainable alternative to outsourcing, consulting, or hiring new staff. And before you say it – yes, you do have time to upskill your people. Or yourself! With Monarch Institute, it’s easy to fit education in to your busy schedule.
With Monarch Institute, there are no start dates or enrolment deadlines and all courses are offered online. So what are you waiting for? Explore your options online now at www.monarch.edu.au
Business & Management
Start-ups and emerging small businesses are the future of the Phillip Island visitor economy. But they can’t survive and thrive in those critical first years if their key people don’t have the right skills. Skills like legal and risk planning, resourcing, marketing, and smart financial management.
You and your staff need real-world education and training that fits your busy schedule. And gives you more than a piece of paper at the end. Monarch Institute gets it. Their business and management courses are uniquely structured so you end up with an actionable business plan upon completion. Plus, for the duration of your studies, you’ll have access to mentoring and guidance from expert trainers who’ve succeeded in the business and tourism worlds. In other words, they’ve been where you want to go, and they’re here to help you win too.
- Certificate IV in New Small Business
- Certificate IV in New Small Business (tailored for Family Business)
- Diploma of Leadership and Management
- Advanced Diploma of Leadership and Management
Accounting & Bookkeeping
Getting to know the accounts of a business is critical to successful management. Organised bookkeeping is how you make resourcing decisions, optimise capital, and plan for the future. So whether you’re moving up the management ladder, or managing the growth of your existing small business, an accounting or bookkeeping qualification just makes good business sense.
Monarch Institute is one of very few RTOs to offer the TPB approved courses necessary to become a registered BAS agent or tax agent. This means they’re rigorous and robust when it comes to critical areas that matter to you, like business activity reporting and tax dealings. Plus, courses generally include practical training industry leading software like MYOB and Xero. You (or your staff) will graduate ready to hit the ground running.
- Certificate IV in Accounting and Bookkeeping
- Diploma of Accounting
- Diploma of Payroll Services
- Advanced Diploma of Accounting
The Phillip Island tourism landscape is full of hidden gems, from nature tours to boutique accommodation. Unfortunately, staying hidden isn’t great for business growth. But most local businesses don’t have the cash to splash on fancy ad agencies. Plus no one can explain what makes Phillip Island special quite like a passionate local. That’s why, to succeed and grow, tourism businesses need key people with marketing skills.
You need marketing training that you can put in to action right away. Monarch Institute gets it. That’s why their courses are full of practical exercises that you can apply in your business/workplace while you’re still studying. Your learning experience is designed to give you a solid foundation in theory, but with a focus on fun and challenging practical assessments. Plus you’ll be supported and encouraged by trainers with great experience in tourism marketing, like Despina Karatsias.
Running your business under a company structure? Good corporate governance could make or break the growth of your tourism operation in this competitive environment. If hearing about board meetings and compliance record keeping puts you to sleep, it’s time to learn what governance is all about.
You need governance training you can put into action right away in your business. Monarch Institute’s Diploma of Governance is uniquely structured so that no matter what role you’ve got in the oversight process, you’ll get great value out of it. Risk, financial management and compliance are brought to life through case studies and real-world exercises that show you the difference good governance can make. Plus, throughout your studies, you’ll have access to amazing support and guidance from your trainers, who each have extensive board experience.
The Phillip Island and San Remo area is set for an influx of investment and exciting new development projects in the next decade and beyond. According to Visitor Economy Strategy projections, we’ll need another 1,042 rooms to meet visitor demand. We’ll need infrastructure and services for the growing number (and scope) of conferences and special events. And then there’s the challenge of developing sustainable yet engaging nature tourism experiences.
Want to be at the cutting edge of these developments? A qualification in project management could be right for you. The Monarch Institute Diploma of Project Management includes the project theory you’ll need to have smart, informed discussions with stakeholders. But more importantly, you’ll get practical training and real-world exercises you’ll need to apply what you’ve learned in your business development project.
Register your interest today, and be ready to step up!