Partnership Package Opportunities 2018-19

Visitor Economy and Tourism Opportunities for local businesses

These partnership packages deliver services from the Visitor Information Centres and Destination Phillip Island Regional Tourism Board and are invoiced by Destination Phillip Island.


For local tourism and business association membership please contact:
Contact Phillip Island Tourism and Business Association
– Administration at  or email
Contact San Remo District Tourism and Business Association
– President Craig email:


Essential Buy In for all partners

Destination Phillip Island benefits
• Basic listing on includes one image and up to 100 words, outbound links to your business website and online booking link (direct to preferred booking engine)
• Receive Destination Phillip Island eNewsletters and updates
• Priority Invitations to Regional Tourism events including training, conference and networking
• 10% Advertising discount for the Official Visitor Guide

Visitor Information Centre benefits
• Basic business listing on includes 3 images and up to 100 words
• Access to booking service with ongoing support and advice
• Invitation to Industry networking sessions

Cost $150 per year including GST 





Upgrade Opportunities

add one of these –

Premium Partner Destination Phillip Island  $200 inc GST 

Premium listing including up to 4 images and video link and Social Media link to either Facebook or Instagram account
Two dedicated social media posts developed from supplied content and booked into our Social Media calendar


Platinum Partner Destination Phillip Island $450 inc GST

Premium listing including up to 4 images and video link and Social Media link to either Facebook or Instagram account
Two dedicated social media posts developed from supplied content and booked into our Social Media calendar
$45 discount on Australian Tourism Data Warehouse annual listing

Receive exposure from Visit Victoria regional campaigns , exposure on international websites (business in International, Interstate and State campaigns should invest at this level)
Invitation to participate in the International Marketing Program including Go Beyond Melbourne
Priority opportunities for Public Relations and Media visits


add one of these-

Brochure Distribution Phillip Island Visitor Information Centres  $150 inc GST

Brochure distributed at the Cowes and Newhaven visitor information centres year round


Premium Partner Visitor Information Centre Network  $490 inc GST

Business footage included on DVD at Centres, A3 poster at Newhaven, DL Brochure distribution at Cowes, Newhaven and Inverloch.


Visitor Economy: we all have a role in growing the industry


Destination Phillip Island Regional Tourism Board

Destination Phillip Island Regional Tourism Board is the Official Regional Tourism organisation for the Phillip Island and San Remo region, with committed support from Visit Victoria and the Bass Coast Shire Council. Administered by a skill based board with two full time staff members. Funded by State, Local Government and Industry.

The Board
Chair- Hon John Pandazopoulos
Deputy Chair- Fergus Cameron
Secretary – Tony Holland
Treasurer – Michaela Salvato
Committee Members: Nicoleta Giurgiu, Greg Harrison, Yann Duroselle, Cr Michael Whelan
Staff: General Manager – Kim Storey  and Tourism Development Co-Ordinator – Pauleen Boulton

Strategic Objectives
✓ To facilitate the development of infrastructure, product, services and the industry consistent with market demand and to improve the customer experience
✓ To increase visitor yield and seasonal dispersal
✓ To maximise visitor satisfaction and industry engagement
✓ To represent the Phillip Island and San Remo visitor economy industry and advocate for its positive development

We deliver
• Marketing opportunities – Domestic, International and Business Events
• Website – we manage and host the Official Regional Tourism Site which consistently ranks number 1 in organic search. Attracts 700,000 visits per year over 500,000 users and 2.4 million page views
• Social Media – we have actively built a strong social media presence which delivers local and branded promotion. Active on Facebook, Instagram and Twitter 38,000+
• Brand promotion through various mediums and public relations
• Support Media and Trade familiarisations in partnership with Visit Victoria, Tourism Australia and PR agencies who visit to share stories and experiences of the region on print, online and trade publications
• Industry development and resources – annual conference and workshops to develop skills and promote learnings to grow the region’s economy
• Advocacy and Leadership for local industry at various local, state and federal events and forums
• Representation of the industry on Local, State and Federal Governments Committees including VTIC (Victoria Tourism Industry Council), ATEC (Australian Tourism Export Council), Outdoors Victoria, ARTN (Australian Regional Tourism Network), Parks Victoria, Visit Victoria, Tourism Australia
• Event leveraging and promotion – we work with event organisers to promote the region and seek out opportunities for local businesses

• Produce monthly newsletters and share industry news via email, Facebook and forums

Contact Us
Email: Phone 03 5952 2729 Web
Facebook @destinationphillipislandindustry


Visitor Information Centre network

The award winning Phillip Island and Bass Coast Visitor Information Centre Network plays a vital role in looking after visitors before, during and after their visit. Our team strives to provide the best customer service and inspiration to explore our region.
Bass Coast Shire Council owns and operates three accredited Visitor Information Centres, Phillip Island (Newhaven and Cowes) and Inverloch and an online booking service.
The VIC Network over a 12 month period:
• assisted 179,787 walk in visitors
• answered 15,563 phone calls
• website attracted 151,341 visitors
• contributed $2.25 m to the local tourism economy
• enhanced the visitor experience leading to higher spend, longer stays and return visitation.
Strategic Objectives
• provide a professional accredited visitor service network across the Bass Coast including online visitor information service and booking facility
• Increase visitor numbers, length of stay and expenditure within the Shire
• enhance the visitor experience leading to higher spend, longer stays & return visitation
• provide leadership and support for local industry association’s and tourism operators
• contribute to community wellbeing.
Core business
Open daily from 9 am – 5 pm, we provide a full range of visitor services including:
• general tourism information including maps and brochures
• accommodation advice and bookings
• retail and attraction ticket sales
• provision of advertising opportunities for local business and event organisers
• industry advice, support and data collection
• free WiFi
• a range of merchandise, local produce, postcards. maps and books.
Contact Us
E: P: 1300 366 422 W: