Promotional Package Opportunities 2017-18

Visitor Economy and Tourism Opportunities for local businesses

These promotional packages are available for purchase online below, discounted packages are available from your local Phillip Island and San Remo Tourism and Business Associations as part of their membership.

Contact Phillip Island Tourism and Business – Administration at pitbamail@gmail.com

Contact San Remo District Tourism and Business – President Craig Email: fishing@jimsbaittackle.com.au

 

Visitor Economy: we all have a role in growing the industry

WHO WE ARE?


Destination Phillip Island Regional Tourism Board

Destination Phillip Island Regional Tourism Board is the Official Regional Tourism organisation for the Phillip Island and San Remo region, with committed support from Visit Victoria and the Bass Coast Shire Council. Administered by a skill based board with two full time staff members. Funded by State, Local Government and Industry.

The Board
Chair- Hon John Pandazopoulos
Deputy Chair- Fergus Cameron
Secretary – Tony Holland
Treasurer – Michaela Salvato
Committee Members: Nicoleta Giurgiu, Greg Harrison, Yann Duroselle, Cr Michael Whelan
Staff: General Manager – Kim Storey Tourism Development Co-Ordinator – Pauleen Boulton

Strategic Objectives
✓ To facilitate the development of infrastructure, product, services and the industry consistent with market demand and to improve the customer experience
✓ To increase visitor yield and seasonal dispersal
✓ To maximise visitor satisfaction and industry engagement
✓ To represent the Phillip Island and San Remo visitor economy industry and advocate for its positive development

We deliver
• Marketing opportunities – Domestic, International and Business Events
• Website – we manage and host the Official Regional Tourism Site visitphillipisland.com which consistently ranks number 1 in organic search. Attracts 800,000 visits per year.
• Social Media – we have actively built a strong social media presence which delivers local and branded promotion. Active on Facebook, Instagram and Twitter 38,000+
• Brand promotion through various mediums and public relations
• Support Media and Trade familiarisations in partnership with Visit Victoria, Tourism Australia and PR agencies who visit to share stories and experiences of the region on print, online and trade publications
• Industry development and resources – annual conference and workshops to develop skills and promote learnings to grow the region’s economy destinationphillipisland.org.au
• Advocacy and Leadership for local industry at various local, state and federal events and forums
• Representation of the industry on Local, State and Federal Governments Committees including VTIC (Victoria Tourism Industry Council), ATEC (Australian Tourism Export Council), Outdoors Victoria, ARTN (Australian Regional Tourism Network), Parks Victoria, Visit Victoria, Tourism Australia
• Event leveraging and promotion – we work with event organisers to promote the region and seek out opportunities for local businesses
• Produce monthly newsletters and share industry news via email, Facebook and forums

Contact Us
Email: info@visitphillipisland.com.au Phone 03 5952 2729 Web destinationphillipisland.org.au
Facebook @destinationphillipislandindustry

 

Visitor Information Centre network

The award winning Phillip Island and Bass Coast Visitor Information Centre Network plays a vital role in looking after visitors before, during and after their visit. Our team strives to provide the best customer service and inspiration to explore our region.
Bass Coast Shire Council owns and operates three accredited Visitor Information Centres, Phillip Island (Newhaven and Cowes) and Inverloch and an online booking service.
The VIC Network
• assisted 179,787 walk in visitors
• answered 15,563 phone calls
• website attracted 151,341 visitors
• contributed $2.25 m to the local tourism economy
• enhanced the visitor experience leading to higher spend, longer stays and return visitation.
Strategic Objectives
• provide a professional accredited visitor service network across the Bass Coast including online visitor information service and booking facility
• Increase visitor numbers, length of stay and expenditure within the Shire
• enhance the visitor experience leading to higher spend, longer stays & return visitation
• provide leadership and support for local industry association’s and tourism operators
• contribute to community wellbeing.
Core business
Open daily from 9 am – 5 pm, we provide a full range of visitor services including:
• general tourism information including maps and brochures
• accommodation advice and bookings
• retail and attraction ticket sales
• provision of advertising opportunities for local business and event organisers
• industry advice, support and data collection
• free WiFi
• a range of merchandise, local produce, postcards. maps and books.
Contact Us
E: piinfo@basscoast.vic.gov.au P: 1300 366 422 W: www.visitbasscoast.com

 

DOWNLOAD PROSPECTUS

 

Package A – $150.00 inc. GST

Visitor Information Centre benefits
• Basic business listing on visitbasscoast.com.au includes 3 images and up to 100 words
• Access to booking service with ongoing support and advice
• One on one training and on-going support – online booking, channel managers, brochures

 

Destination Phillip Island benefits
• Basic listing on visitphillipisland.com includes one image and up to 100 words, inbound link to business website and online booking link (direct to preferred booking engine)
• Receive Destination Phillip Island Newsletters
• Invitations to Regional Tourism events

Package B –$300.00 inc. GST

Visitor Information Centre benefits
• Basic business listing on visitbasscoast.com.au includes 3 images and up to 100 words
• Access to booking service with ongoing support and advice
• One on one training and on-going support – online booking, channel managers, brochures
• DL Brochure Distribution at Newhaven and Cowes Visitor Centres

Destination Phillip Island benefits

• Basic listing on visitphillipisland.com includes one image and up to 100 words, outbound link to your business website and online booking link (direct to preferred booking engine)
• Receive Destination Phillip Island Newsletters
• Invitations to Regional Tourism events
• Advertising discount for the Official Visitors Guide

PACKAGE C – $495 inc GST

Visitor Information Centre benefits
• Basic business listing on visitbasscoast.com.au includes 3 images and up to 100 words
• Access to booking service with ongoing support and advice
• One on one training and on-going support – online booking, channel managers, brochures
• DL Brochure Distribution at Newhaven and Cowes Visitor Centres

 

 

 

Destination Phillip Island benefits
• Premium priority listing on visitphillipisland.com includes 3-5 images and video up to 300 words
• Invitation to list deals and offers on visitvictoria.com and visitphillipisland.com as part of campaigns
• Receive Destination Phillip Island Newsletters
• Invitations to Regional Tourism events at Regional Partner Rate
• Discounted rate on annual Visitor Guide Advertising Packages
• Digital check-up review of your online assets, opportunities and suggestions
• Conference and workshop invitations at Regional Partner Rate
• Invitations to participate in International Trade Program and updates
• Invitations to submit social media stories, images and blog content for consideration to share on regional social media assets

PACKAGE D – $880.00 inc GST

Visitor Information Centre benefits
• Premium listing on visitbasscoast.com.au includes 5 images and up to 300 words
• Access to booking service with ongoing support and advice
• One on one training and on-going support – online booking, channel managers, brochures
• Access to external advertising opportunities (additional cost applies)
• DVD advertising footage played at all Bass Coast VICs
• A3 Advertising poster at Phillip Island (Newhaven) VIC
• DL Brochure on display at all Bass Coast VICs- Newhaven, Cowes and Inverloch
• Spotlight on visitbasscoast.com.au

Destination Phillip Island benefits
• Premium priority listing on visitphillipisland.com includes 3-5 images and video up to 300 words
• Invitation to list deals and offers on visitvictoria.com and visitphillipisland.com as part of campaigns
• Receive Destination Phillip Island Newsletters
• Invitations to Regional Tourism events at Regional Partner Rate
• Discounted rate on annual Visitor Guide Advertising Packages
• Digital check-up review of your online assets, opportunities and suggestions
• Conference and workshop invitations at Regional Partner Rate
• Invitations to participate in International Trade Program and updates
• Invitations to submit social media stories, images and blog content for consideration to share on regional social media assets