Destination Phillip Island Visitor Economy Conference 2016 and Networking Dinner

This year’s conference will feature a range of presentations and linkages to the newly developed Phillip Island and San Remo Visitor Economy Strategy 2035.

We have put together a program of discussions to inform, encourage and motivate industry and stakeholders to grow and sustain the visitor economy and consider the statewide context of this important sector.

Join us for a day of stimulating content followed by a networking dinner to be held at The Cape Kitchen.


Speakers confirmed at this time include:

GreenDanielle58250Danielle Green MP      Parliamentary Secretary for Regional Victoria,
 Tourism and Major Events

Danielle has represented Melbourne’s north for more than 13 years, having been MP for Yan Yean since 2002. She has also held numerous portfolio roles and is currently Parliamentary Secretary for Tourism, Major Events and Regional Victoria.




Peter Bingeman           Newly appointed CEO Visit Victoria

Peter was appointed the inaugural CEO of Visit Victoria in May this year. Having achieved a double degree in Economics / Marketing and Philosophy at the University of Melbourne, Peter commenced his fast moving consumer goods career with Procter and Gamble and has since worked for Cadbury / Schweppes, Kraft and Mondelez.
Over the last decade Peter has held senior leadership positions across sales and marketing. He has been instrumental in organisational success where acquisitions have changed the landscape considerably. Peter was most recently appointed as Managing Director, Malaysia, Thailand, Singapore, Vietnam and Indochina with Mondelez International.
Having spent almost 4 years living in Singapore and Malaysia, Peter has returned home to Melbourne bringing his global business, change management, and strategic marketing / sales experience to the newly formed Visit Victoria.



ejakymin conference portraitElisa Jakymin              Tourism Australia- Research Division – Understanding and satisfying today’s traveller

Hear how Tourism Australia uses research to help shape the future marketing of Australia and identify opportunities to make the country’s tourism offering more attractive to overseas visitors. An insight into Tourism Australia’s international consumer research study ‘The Consumer Demand Project’ which looks into how global consumers view Australia and what most motivates them to visit. Find out what makes Victoria’s/Phillip Island’s key international markets tick as well as a deep dive into the SELF DRIVE market.



mjackson conference portraitMatthew Jackson        CEO Phillip Island Nature Parks – Visitation Update and the New Penguin Parade Building

Matthew Jackson will present to the group regarding a Phillip Island Nature Parks general update, with focus on visitation over the 2015-16 year, and the New Penguin Parade Building Development.




melanie de souza portraitMelanie de Souza        Director of Marketing – Visit Victoria

Marketing Victoria’s Visitor Economy -What is Visit Victoria doing to keep Victoria ahead of the rest of the country in these competitive times? How can our operators stand out to domestic and international visitors and what do we need to do capitalise in the short and long term?




Charles Davidson        Peninsula Hot Springs / Chair Victoria Tourism Industry Council

CEO and Co-Founder of Peninsula Hot Springs, Australia’s first commercial, natural hot mineral spring bathing facility that attracts more than 430,000 visitors each year and employs 240 staff. From 1992 Charles spent 11 years in international trade including four years at the Australian Embassy in Japan where he became enchanted with open air onsen and had a dream to connect people with each other and their environment through hot spring bathing. Since then Charles has been on a health and wellbeing learning journey that has taken him to more than 1000 bathing facilities in over 30 countries and led him to develop Peninsula Hot Springs, which recently won the 2016 Global Winner of Luxury Mineral Springs Spa as well as being twice included in the Victorian Tourism Awards Hall of Fame as Victoria’s Best Tourist Attraction and Best Health and Wellbeing Tourism Facility. Charles has recently been appointed as Chair of the Victoria Tourism Industry Council (VTIC).

Key note speaker

steve sammartino portrait Steve Sammartino is a business person (Marketing) and thought leader on the subject of technology and business. Steve is a rare kind who has worked in the largest of companies, including the world’s biggest advertising agency and the world’s biggest Consumer Goods Company (both at Director level) as well as startups he’s founded and sold. He’s also done a lot of crazy projects including putting a lego space shuttle into actual earth orbit.
Steve is a Director at Australia’s first new car company in over thirty years ( His book The Great Fragmentation: And Why the Future of All Business is Small (Wiley,2014), discusses the digital revolution and what it means for business. Steve is involved in the venture capital industry and invests in business & new technology. His blog has been in Australia’s top 10 the past 5 years.



jordan crugnale portrait Mayor Bass Coast Shire Cr Jordan Crugnale

‘Not for the shelf’ – Strengthening partnerships, working collaboratively, kick-starting and delivering the Phillip Island and San Remo Visitor Economy Strategy 2035
Bass Coast Shire Mayor Cr Jordan Crugnale has worked in the public, non-government, community and not-for-profit sectors in health, education and the arts. She compiled and edited Footprints Across our Land (1995), has worked for organisations including the National Gallery of Victoria, Arts Project Australia, Marie Stopes International and Prahran Mission.



despina karatzias profile imageDespina Karatzias Institute of Excellence – Growing Together Through Smart Collaborations

Despina is a passionate digital marketer and social media maestro with Australia’s first ‘Hashtag Wall of Fame’. As a Certified Victorian Tourism eKit Trainer, business coach, author and digital marketing professional with over 15 years experience in the tourism industry she started her boutique training business, Institute of Excellence to ignite business excellence on and offline. This is done through inspired speaking presentations, training, workshops and mentoring services in social media, digital marketing, tourism and leadership. Tag #BeExcellent during her presentation and she will shout your business from her social roof top!



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Program 2016*                                                                                                                    *subject to change

Welcome Welcome attendees and guests Hon John PandazopoulosChair Destination Phillip Island
Official Opening and Launch Danielle Green MPParliamentary Secretary for Regional VictoriaTourism and Major Events Official Launch of thePhillip Island and San Remo Visitor Economy Strategy 2035Opening of the 2016 Conference
MayorCr Jordan CrugnaleBass Coast Shire Council ‘Not for the shelf’  – Strengthening partnerships, working collaboratively,  kick-starting and delivering the Phillip Island and San Remo Visitor Economy Strategy 2035.
Peter BingemanCEO Visit Victoria Growing the Visitor Economy
Matthew JacksonCEO Phillip Island Nature Parks Visitation Update and the new Penguin Parade building
Elisa JakyminResearcher -Tourism Australia Understanding and satisfying today’s traveller
Keynote Speaker Steve Sammartino We’re all in the TechnologyBusiness Now
Case Study Charles DavidsonFounder and CEOPeninsula Hot Springs Creating transformational experiences and growing through collaboration
Melanie de SouzaActing Marketing DirectorVisit Victoria Marketing Victoria’s Visitor Economy
Ken Hore Tourism Mentoring Program Announcement of 2016/17 and Presentations
Panel Session Key challenges and opportunities for the Industry
Despina Karatzias Growing Together Through Smart Collaborations
Dinner at The Cape Kitchen



2015 Tourism Conference

conference set

Last year’s event was held at the Silverwater Resort on Tuesday 25th August 2015 the day consisted of a full day conference, networking drinks, with a local produce display and dinner.

The Phillip Island tourism industry is a huge economic driver for the region, contributing over $653 million to the Phillip Island economy in 2012-13 and generating over 5700 jobs.

The conference delivered by Destination Phillip Island Regional Tourism Board, provides an opportunity for business operators, local government, industry organisations, and anyone with an interest in tourism and events to gather, learn and discuss the opportunities.


The theme  “Investing in the Future” delivered a number of presentations on future projects for the region and state.

Thank you to our guest speakers who provided an amazing update and insightful presentations.

We would like to thank the  Hon John Eren MP Minister for Tourism and Major Events who opened the conference, and to Daniel Mulino MP – Parliamentary Secretary for Treasury and Finance for his presentation.

See and download all presentations below

Minister John ErenOpening Address 

Minister for Tourism and Major Events – Hon John Eren MP





Matthew MulkearnsMatthew Mulkearns (Director of Investment Tourism Victoria)


Opportunity and Investment



Steve Burgess - imageSteven Burgess (Principal MR CAGNEY)
“Revitalising Coastal  Townships – the Cowes Experience’

Revitalising Coastal Townships – the Cowes Experience



Matt Jackson - imageMatthew Jackson (CEO Phillip Island Nature Parks)
Future  investments

Phillip Island Nature Parks – Future Investments




Mark Olsen

Mark Olsen (General Manager Earth Check) 

Phillip Island Tourism Strategy 2035

Phillip Island 2035



MulinoDaniel58250Daniel Mulino MP – Parliamentary Secretary for Treasury and Finance

Regional Development and the Victorian Government’s Regional Jobs and Infrastructure Fund.




Fergus Cameron v2Fergus Cameron (Managing Director Phillip Island Operations) 

Sustaining our current events and securing new events at the Phillip Island Grand Prix

Events at the Phillip Island Grand Prix circuit





Staff Photo Glen Davis 1

Glen Davis (Industry Relations Manager Tourism Australia)

What’s next for Tourism Australia and how you can get involved

Tourism Australia – how you can get involved





Dianne Smith (CEO Victoria Tourism Industry Council/Victoria Events  Industry  Council)Advocacy for Investment 

What can the Phillip Island industry do to get the most out of tourism and events?

Victoria’s Visitor Economy: the value of collaboration.



Paul Buckley photo...Paul Buckley PSM (CEO Bass Coast Shire Council )
Future directions

Bass Coast Shire Council – Future directions

Bass Coast Shire Council – Future directions



Matt Mc Donald - image

Matt McDonald (Director Searoad Ferries)
Case Study

The role of ferry transport in delivering tourism yield and regional connectivity

 Ferry Tales