Destination Phillip Island Visitor Economy Conference 2016 Full Program FINAL_Page_1

This year’s conference featured a range of presentations and linkages to the newly developed Phillip Island and San Remo Visitor Economy Strategy 2035.


The program included discussions to inform, encourage and motivate industry and stakeholders to grow and sustain the visitor economy and consider the statewide context of this important sector.






GreenDanielle58250Danielle Green MP      Parliamentary Secretary for Regional Victoria, Tourism and Major Events

Danielle has represented Melbourne’s north for more than 13 years, having been MP for Yan Yean since 2002. She has also held numerous portfolio roles and is currently Parliamentary Secretary for Tourism, Major Events and Regional Victoria.



Peter Bingeman           Newly appointed CEO Visit Victoria

Peter was appointed the inaugural CEO of Visit Victoria in May this year. Having achieved a double degree in Economics / Marketing and Philosophy at the University of Melbourne, Peter commenced his fast moving consumer goods career with Procter and Gamble and has since worked for Cadbury / Schweppes, Kraft and Mondelez.
Over the last decade Peter has held senior leadership positions across sales and marketing. He has been instrumental in organisational success where acquisitions have changed the landscape considerably. Peter was most recently appointed as Managing Director, Malaysia, Thailand, Singapore, Vietnam and Indochina with Mondelez International.
Having spent almost 4 years living in Singapore and Malaysia, Peter has returned home to Melbourne bringing his global business, change management, and strategic marketing / sales experience to the newly formed Visit Victoria.

Peter Bingeman Visit Victoria October 2016


ejakymin conference portraitElisa Jakymin              Tourism Australia- Research Division – Understanding and satisfying today’s traveller

Hear how Tourism Australia uses research to help shape the future marketing of Australia and identify opportunities to make the country’s tourism offering more attractive to overseas visitors. An insight into Tourism Australia’s international consumer research study ‘The Consumer Demand Project’ which looks into how global consumers view Australia and what most motivates them to visit. Find out what makes Victoria’s/Phillip Island’s key international markets tick as well as a deep dive into the SELF DRIVE market.

Elisa Jakymin – Research Tourism Australia


mjackson conference portraitMatthew Jackson        CEO Phillip Island Nature Parks – Visitation Update and the New Penguin Parade Building

Matthew Jackson will present to the group regarding a Phillip Island Nature Parks general update, with focus on visitation over the 2015-16 year, and the New Penguin Parade Building Development.



Matthew -Phillip Island Nature Parks

melanie de souza portraitMelanie de Souza        Director of Marketing – Visit Victoria

Marketing Victoria’s Visitor Economy -What is Visit Victoria doing to keep Victoria ahead of the rest of the country in these competitive times? How can our operators stand out to domestic and international visitors and what do we need to do capitalise in the short and long term?



Melanie – Visit Victoria Final Oct 2016

Charles Davidson        Peninsula Hot Springs / Chair Victoria Tourism Industry Council

CEO and Co-Founder of Peninsula Hot Springs, Australia’s first commercial, natural hot mineral spring bathing facility that attracts more than 430,000 visitors each year and employs 240 staff. From 1992 Charles spent 11 years in international trade including four years at the Australian Embassy in Japan where he became enchanted with open air onsen and had a dream to connect people with each other and their environment through hot spring bathing. Since then Charles has been on a health and wellbeing learning journey that has taken him to more than 1000 bathing facilities in over 30 countries and led him to develop Peninsula Hot Springs, which recently won the 2016 Global Winner of Luxury Mineral Springs Spa as well as being twice included in the Victorian Tourism Awards Hall of Fame as Victoria’s Best Tourist Attraction and Best Health and Wellbeing Tourism Facility. Charles has recently been appointed as Chair of the Victoria Tourism Industry Council (VTIC).

Charles Davidson – Collaboration and Transformation

Key note speaker

steve sammartino portrait Steve Sammartino is a business person (Marketing) and thought leader on the subject of technology and business. Steve is a rare kind who has worked in the largest of companies, including the world’s biggest advertising agency and the world’s biggest Consumer Goods Company (both at Director level) as well as startups he’s founded and sold. He’s also done a lot of crazy projects including putting a lego space shuttle into actual earth orbit.
Steve is a Director at Australia’s first new car company in over thirty years ( His book The Great Fragmentation: And Why the Future of All Business is Small (Wiley,2014), discusses the digital revolution and what it means for business. Steve is involved in the venture capital industry and invests in business & new technology. His blog has been in Australia’s top 10 the past 5 years.



jordan crugnale portrait Mayor Bass Coast Shire Cr Jordan Crugnale

‘Not for the shelf’ – Strengthening partnerships, working collaboratively, kick-starting and delivering the Phillip Island and San Remo Visitor Economy Strategy 2035
Bass Coast Shire Mayor Cr Jordan Crugnale has worked in the public, non-government, community and not-for-profit sectors in health, education and the arts. She compiled and edited Footprints Across our Land (1995), has worked for organisations including the National Gallery of Victoria, Arts Project Australia, Marie Stopes International and Prahran Mission.

Mayor Jordan Crugnale – Not for the Shelf


despina karatzias profile imageDespina Karatzias Institute of Excellence – Growing Together Through Smart Collaborations

Despina is a passionate digital marketer and social media maestro with Australia’s first ‘Hashtag Wall of Fame’. As a Certified Victorian Tourism eKit Trainer, business coach, author and digital marketing professional with over 15 years experience in the tourism industry she started her boutique training business, Institute of Excellence to ignite business excellence on and offline. This is done through inspired speaking presentations, training, workshops and mentoring services in social media, digital marketing, tourism and leadership. Tag #BeExcellent during her presentation and she will shout your business from her social roof top!

Despina Working Together Through Smart Collaboration B